Marketing tips for the shoestring bourgeoisie.- marketing ideas
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101 Solutions to Push traffic towards Your web site
Over 100 approaches to get targeted traffic to your site, get targeted traffic to your web site
One of the chief concerns we've got as web owners is how you can push traffic towards our websites. With no knowledge of getting increased traffic, how else can we acquire more leads, make more sales and strive to generate income?
There are a variety of how to get additional traffic, so I�ve collected a list of my personal favorite traffic-generation techniques. I�ve attempted to organize them to the following categories:
Content & Article writing
SEO & Internet marketing
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Getting the news out
Social Media & Bookmarking
Content & Article Marketing
Start a blog or put in a blog to your site. Use WordPress. Tip: Don�t choose the free Weblog hosting provided by WordPress.com. It�s a watered-down type of WordPress you cannot optimize!
Research your article keywords with all the Google keyword tool. Target your website posts and articles by using these keywords. (Read How you can Add Keywords aimed at your website.) This will assist your site content rank higher in the listings.
Update your web site or blog frequently. Thrice weekly is excellent. Daily is better.
Write better headlines. Writing compelling headlines that convert into views can be an art. Be sure to research your keywords and work them in your headline. Keep your headline congruent using the webpage it describes.
Stay away from duplicating other posts and articles. Duplicate content is among the big no-no�s in accordance with Google and your site might be penalized or banned if you are starting this practice. Tip: If you�re hiring out your site content writing, make sure the contractor knows their job must pass a plagiarism-detection tool like Copyscape.
When considering content to your website or blog, there's two ways to consider: timely hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will will give you possibility to talk to a thing that is on everyone�s minds, however those topics often cool off and fade from relevance as time passes. Evergreen content-as the name suggests-is content that gives timeless value, depending on principles that aren�t as prone to change using the public�s mood. A fantastic little bit of evergreen content may bring traffic steadily, year in year out, and tends to make an actual focal point your website.
Convert your blog articles to Adobe PDFs and gives them on Scribd.com.
Offer to guest post at other highly-ranked websites. Incorperate your URL within your authors resource box (your brief description about you and how to reach you to find out more.)
Comment on other blogs with your industry or niche. Make your comments thoughtful, courteous and make use of a keyword or two. Include the link to your website.
Similar to commenting on blogs, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Squeeze brief synopsis of your solution in answer to the question you�re addressing and post the hyperlink completely article (already posted in your website) whenever they need to learn more.
Join niche-related forums and gives advice, find out, etc. Include links for your websites inside your forum signature.
Offer a whitepaper that answers a standard challenge on your audience. Collect email sign-ups in return. Deliver your whitepaper automatically with your confirmation autoresponder.
Write a book. Include links to resources and to your own URL. Provide the ebook on your website.
Place your brand-new ebook into ebook directories totally free or low-cost download.
Convert your ebook right into a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery on the Kindle, Nook and other tablet platforms. Then offer it available through Amazon, Barnes and Noble, etc.
Add your site posts BlogCarnival.com. Host a blog carnival to take exposure to others in your niche while building the significance absolutely need site.
Form your site promotion network. Accept retweet, mention, link you aren't promote one member every week. (This requires 100% dedication from all members to make it work. If the member begins falling recorded on their commitment, they�re out.)
Article writing. Submit your pithy articles to sites just like the following and remember to feature keyword links leading to your web site. (Read Marketing Mastery Series: 5 Steps to Powerful Article promotion.)
Associatedcontent.com (now Yahoo Voices)
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though I am certainly biased, here's an illustration I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. This is the variety of original articles that link to your site out of your Squidoo page.
Add a forum or discussion group software to your site. (Keep in mind: It will take time, dedication and love to grow a thriving community, however it could be well worth it.)
Offer regular webinars and communicate the schedule and topics by your website and e-mail lists. Tip: Record the seminars and add them to a members area on your website, or cause them to become available 24/7, thereby bringing more value to your internet site.
Offer a no cost tool, template or software. When Hotmail was first introduced, each message carried a little signature in the bottom of every email nevertheless �Get your free email at Hotmail�. The email system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Engage a ghost-writer via an outsourcing service like iWriter, oDesk, Elance, etc.
Create a persuasive infographic. When succeeded, infographics make even driest material visually interesting, effectively grabbing and holding the reader�s attention of sufficient length to offer the message-and your URL.
SEO & Internet marketing
Use keyword-centric tags using your WordPress posts.
In WordPress, make sure to leave trackbacks turned on. Whenever you hyperlink to other online marketers, a message will notify your site owners of the brand new link and they will likely see your site. They could even link back!
Install the Google Sitemap XML plugin for WordPress. It automatically sends updates to Google as well as other search engines when you create a new post, helping your material get indexed faster. Don�t possess a WordPress site? Use Ping-O-Matic to complete a similar thing.
Can�t use the Google Sitemap XML plugin for WordPress* to create your sitemap.xml or robots.txt files (utilized by Google and also other search engines like yahoo?) Work with a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Work it and obtain that person to appear alongside your posts from the Google search results. (Read Google Authorship: How to Get Your Picture into Google Search Results.)
Install Google Analytics on the site and also consider it now and then. It doesn�t even need to be Google Analytics, however, you should be able to find out how much traffic you�re receiving every week and where your prospective customers are to arrive from? How could you intelligently drive a boost in traffic to your web page should you don�t know what�s already working for you?
Submit your website to search engines and look directories. Seems obvious, most folks don�t know where to start. Listed here is a list of many of the top search sites:
Use the linkdomain command online (ex. linkdomain:marketingideas101.com). While this only shows a subset from the links conducive right into a domain, it could give you a perception about how your competition are getting their rankings.
Research popular misspellings of your respective company�s name the ones of one's competitors. Buy those website names and forward these to your website.
Find expired domain names with your niche which can be still receiving traffic and get them, directing them toward your web site. For this, I would recommend Expired Domains.
Use a custom 404 page to help those get the information these are seeking from a website if it moves or else becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites may offer an enhancement in your rankings and traffic. The best backlink can be a one-way, dofollow link from the high PR site. Also, if you�re just coming to grips with your website and you have low PR, then you better incorporate some great content, otherwise your opt-in rate using a reciprocal campaign will probably be low.
Join an online ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies your site. (Much less of the disadvantage should you curently have an unpleasant site. If that�s the truth, start!)
Pay a freelancer or company to build obscene levels of traffic for you. Just stay away from abdominal muscles real chance whether it's a scam (Read Useful information on writing Bring customers Using Fiverr.)
Online video marketing & Podcasting
Read or speak to your ebook contents within an audio post or compilation of audio posts and put on BlogTalkRadio or iTunes.
Why only create audio posts of the ebook, blog post or site content? Create a video demonstrating the identical information and post to YouTube and Vimeo. Include backlinks to your site in your video description plus video captions. Tip: accomplished either by presenting the material yourself, hiring a person to present it, or by making a video with something similar to Animoto.
Email Marketing & Syndication
Link your site along with your Aweber marketing with email account. Take signups on your newsletter, ebook or another promotional/informational offers. This will grow your emailing list.
Establish an Feed for your site. Include it with FeedBurner.com. (Well.. that which was Feedburner. Google gobbled them up.)
Connect your RSS feed broadcasts to your Aweber e-mail marketing service. This may deliver your website posts in an enewsletter format for your mailing list. Set the subsciber lists to weekly or whatever is acceptable to your posting frequency.
Email your present and top customers regularly. Ask them regarding their fascination with new products and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights along with other relevant correspondence to stay at the front of the minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with links back completely articles by yourself site. This also lets you gauge what topics are most critical for your readers.
Don�t stop with simply offering your whitepaper out of your newsletter signup confirmation page. Add your Facebook, Twitter, Google+ profiles and links with other websites you have that complement.
Syndicate your blog with Technorati.
Include your website URL in your email signature. (It�s a fantastic location to offer a number of your social websites URLs as well.)
Run a solo ad, whereby you have to pay a person to advertise your offer with their list. Research your list owners carefully here; all just isn't as it may look like. (Proceed with caution. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct an advert swap. You have a subsciber lists. Another marketer has their mailing list. Your offers align with every others� e-mail lists. The other marketer sends your offer for their list so you send their offer to yours. Things being equal, each of you should visit your opt-in lists expand. (Get started at Safe-Swaps.com.)
Join venture with another marketer. Such as a solo ad, you take your ad on their list, using the difference being they have a cut with the sales as an alternative to going for a one-time fee.- marketing ideas
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Google Adwords or Bing Ads. Tip: Watch your ad performance carefully at first. You'll be able to lose big money quickly in the event you don�t give consideration!
Pay for banners on other websites. Target websites with your niche, preferably. This is a step-around to begin receiving qualified traffic.
Banner exchange. Just like reciprocal links, you accept trade banners along with other web owners. Aim for the same or complementary niches.
Post free or paid ads on free ad sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin an affiliate marketing program and spread the wealth! Pay others to advertise you to definitely their website visitors and e-mail lists by giving them a cut. Ensure you can track referred traffic correctly before rolling this out.
Pr & Spreading the Word
Offer to get started on suggestion column for local media outlets. Incorporate some example column posts and know your pitch ahead of when approaching publishers. Finally, ensure that the publisher�s audience matches your individual.
Along precisely the same lines being an advice column, offer to publish an editorial. This can be quite like guest posting on someone else�s blog. By offering thoughtful comprehension of perhaps the most common challenge or current event, you bring value for the publication as well as a spotlight to your own efforts.
Write a compelling press release and post to free website article sites and native media outlets. Listed here is a list of paid and free website article sites:
Are your offline ads supporting internet marketing efforts? You have to have your URL on the business card printing, flyers, brochures, letterhead; all stationary.
Pay a top school or university student to position flyers with your offer and URL about. Include college campuses, malls, supermarkets, houses, etc., providing that business proprietors are asked and thus long because location is congruent (or neutral) together with your offer. These locations needs to be places where your audience frequents. Tip: Unsure those flyers won�t finish up in the garbage? In today�s day of smartphones, buy each image of the flyers as they�re placed.
Drive your URL throughout town. Brand your URL to your license plate cover, bumper sticker, and have it added professionally for your vehicle�s rear window, tailgate, side, etc. Better in case your car is exclusive in some way (and I�m not talking about that rust spot shaped like Elvis or the Virgin Mary.) Want to take this over the top? Spend money on an eye-catching vehicle wrap.
Buy a couple of sandals or boots and carve your URL into the bottom of these. Go walk on wet sand or snow and provides people that follow with your footsteps something to take into account.
Hold a contest. Winner gets to be a rave review on your site, an exciting toy or gadget, cash.. whatever. The greater compelling and niche-appropriate the prizes, the better. Announce the contest winners on the site.
Join a neighborhood business group or association. Members often benefit from being indexed by the member directory, complete with their website�s URL.
Your card should have your link onto it, naturally. Better, utilize back of your card to mention a special offer, promotional code, promotion or any other thrilling cause of them to call at your site. Now those networking mixers could possibly bring some visits to your website instead of seeding your organization cards in the bottom of trash bins across town.
Sponsor a league team. This can be softball, darts, roller derby, bowling-even chess. Consider the audience (the players in addition to their families and fans) plus your own interests when choosing your sponsorship opportunity.
Get seen on television. It proved helpful for Dave Mayer of CleanBottle.com. Dressed in an enormous bottle costume-complete with URL-Dave was caught on video running along Tour de France bicyclists. The video went viral and CleanBottle�s orders exploded. She has since made this technique a cornerstone as part of his online marketing strategy, though he�s occasionally defaced by drunken cycling fans.
Give an active talk, presentation, seminar or workshop. At the end of that event, you should be collecting a quick survey to determine how you can improve the next event. Request emails from people who confirm they need to opt into your subscriber list.
When folks were taking that event, did they fill out a registration form? It don't happen to be printed! Any flyers or advertising for the event should examine your site where they�ll find more event details and also the registration form.
Give an interview. Regardless of the format, a recorded interview will offer you excellent experience your market and places you inside the expert seat. Because the interviewer for any list of questions before hand, or offer your personal. Practice coming to ease and ask for a duplicate from the interview to use is likely to marketing efforts.
Interview others. Each and every interview you conduct, the more it gets that you should interview larger names inside your industry. The better the names, the greater the draw. Tip: Have your recorded interviews transcribed and gives them on the website. It�s a powerful way to generate fresh content!
Offer to present a product or service review (whether whether positive or negative) or testimonial to acquire a backlink.
Send your product or service (free of charge) with web owners to have an online product review.
Hand out promotional products together with your URL to them. Don�t skimp here. Nice metal pens and USB drives often tend to keep with me for any long time, even if these people have a logo and URL emblazoned on them.
Hold a web based treasure hunt. Contestants compete to resolve riddles and collect clues to win mind-boggling prizes. Of course, one of the clues (and the treasure!?) will be on the website.
Printed banners, billboards and skywriting. Enough said there. Better: Save the printing costs. To retaliate against political sign thieves, Michigan digital marketing agency, Oneupweb projected a 30-foot video loop of a dancing Senator Obama on top of the side of their building. The stunt made the night news from coast to coast.
Produce viral content. How? One idea would be to make a legend be realized. Athletic shoe manufacturer Hi-Tec, made a compilation of �reality� videos showing their new distinct running shoes were so water-resistant, everyone was trying to run on water-and these folks were succeeding.
Tattoo (temporary or otherwise not) your URL to your body. Something that important will certainly get looked up.
Ask a celeb to put on a t-shirt or dress using your URL printed about it.
When attending a tradeshow, you and your team wear the identical shirts, visibly labeled together with your URL. Buttons and hats are another type of this.
Create an award program. Establish the principles, the award graphics, website article templates, etc. Be discerning about how you decide on your candidates and make your announcement. Let the winner(s) to put the brand new badge on their website. Of course, it�s a hyperlink for the award summary by yourself site.
Promote a sale, introductory pricing, free trial offer or other enticing promotion to lead deal-conscious buyers to your website.
Social websites & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on the Facebook �fan page�. From time to time, incorporate a url to your own website.
Facebook. Install the NetworkedBlogs Facebook app and correct your blog post to Facebook. When you post on your blog, this page automatically shows in Facebook.
Facebook. Link your Facebook account using your Twitter account so a post in Facebook automatically posts in Twitter. This lightens you want to log into both accounts and adds diversity to your Twitter updates, especially if you�re smart enough to automate many of them using�
MarketMeSuite. Manage your social websites streams and accounts in one place. Best: Create, schedule and upload your social networking broadcasts weekly, month, quarter or year at a time. Greatly reduces the social media burden.
Twitter. Display your Twitter feed on your web site or blog. If you�re utilizing your Twitter or facebook account regularly, your tweets display and are designed to freshen your site. This encourages repeat visits and updates your website, preventing you fresh in Google�s serp's.
Twitter. Include your website�s link inside your Twitter bio.
Twitter. Tweet relating to your product, service or articles. Include links on your onsite material. Use hash tags (#) to provide your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog with your LinkedIn account which means that your blog articles be visible on your profile.
LinkedIn. Incorporate your URL in your profile.
LinkedIn. Take up a LinkedIn group. Best: Target your niche and mention your geographical location within the group�s description to create a far more focused group.
LinkedIn. Too busy to begin your personal LinkedIn group? Join other groups and improve the value of those communications. Often, those posts could be expanded to become full articles all on your own website. Then offer the link to the group.
Pinterest. Add interesting, non-copyrighted graphics in your web pages and blog articles then pin them to your Pinterest account.
Create a profile in almost any of these popular bookmarking sites. Add your URL in your profile.
Using these popular bookmarking sites, bookmark links of value, linked to your niche. Your own website should be one of them bookmarks.
Ask others to bookmark your site. Or bribe them. In either case.
And finally-because you can�t have a very set of only 100 marketing tips on a web site called �Marketing Ideas 101�:
Content & Article promotion (cont.)
Make a �100 Ways to� list post and enquire of visitors to share when they found it helpful. Not quite that ambitious? Make the list �10 Ways to�, �3 Ways to�, �50 Ways to�-you obtain the idea.